Experiences
20+
Founder & Chairman of the Board
iconKnow Us

White Room Holding Group is a leading national group in the fields of development and investment. It was established in 2017 in an environment marked by significant developmental and institutional challenges. Within just a few years, it succeeded in transforming into a unique national experience for building a strong and influential private sector, capable of actively contributing to the reconstruction and development of modern Syria.

★★★★★
★★★★★

White Room was founded in 2017 to establish a disciplined framework for decision-making in a complex economic environment, prioritizing governance over expansion and making risks visible and manageable. By 2026, the Group operates as an investment holding, executing through independent and specialized subsidiaries, within clear governance frameworks and a mindset that believes in long-term partnerships to build sustainable value. We invite you to learn more about our journey and explore opportunities for collaboration.

Yamen Al-Shami
Founder & Chairman of the Board
iconDiscover Our Story

Watch our journey and learn more about what makes us unique in the industry.

iconProject statistics

Summary of project achievements

EDC company projects
MDC company projects
OWN company projects
B2B company projects
DIFFERENT company projects
ARC company projects
OWSUS company projects
iconالفرص الاستثمارية

We are proud of this strategic partnership with a distinguished group of companies, and we consider it an important step toward strengthening cooperation and achieving sustainable success

icon Common Questions

Need Help? Start Here...

The sectors in which the group operates include digital transformation, engineering and contracting, industrial services, trade, automotive and transport services, energy, media, and construction materials.

Investors can collaborate with the group through investment partnerships or joint ventures that are evaluated and structured in accordance with the group’s established governance model.

The investment types include standalone deals, projects executed within subsidiary companies, special purpose vehicles (SPVs), and acquisitions based on conditional value creation.

White Room operates as a holding investment platform that evaluates investment opportunities and manages them through its subsidiaries and partners. The group also establishes and manages directed investment funds, which are used to finance specific projects within disciplined investment models based on governance and risk management.

The group provides a clear investment structure that reduces risks, enhances the quality of investment decisions, and is based on a deep understanding of the local market.

The group focuses on transitional markets and opportunities related to economic reconstruction, with its current activities concentrated in Syria.

The holding company is responsible for approving projects, structuring investments, establishing governance frameworks, and monitoring performance, without direct operational involvement in project implementation.

No. Projects are implemented through independent subsidiary companies that assume the operational and financial responsibility within their respective institutional scope.

The White Room model is distinguished by its focus on structuring opportunities and managing risk before committing to investment, along with a clear separation between the holding company’s role in strategic decision-making and the subsidiaries’ role in execution. The model also combines a deep understanding of local markets and long-standing roots within communities with a modern institutional mindset aligned with the requirements of contemporary investment. This approach enables the development of sustainable partnerships built on trust and long-term value.

A Vision That Creates Sustainable Impact